MK

I'm Michelle Kim (MK).

2021 HIGHLIGHTS

Managed and ran 15 remote usability studies with over 450 participants in a team of 2 UX researchers.

Launched Becton Dickinson's COVID-19 Antigen Test kit to market for millions of users.

Launched Scanwell Health's Antibody Test Kit in 2 months with over 200,000 kits shipped as the sole designer and researcher.

See article

Featured projects

Over the last 5 years, I've helped teams incorporate lean UX strategies into product development processes and internal organizational systems by connecting user insights into business objectives.

Senior UX Researcher
in Los Angeles.

2022

COVID-19 Antigen Test Kit

11 usability studies

300 users interviewed

1 year

$70 Billion company stakeholder

View Case Study

Research | Research Operations

2021

COVID-19 Antibody Test Kit

2 months solo design research adventure & the consequences of being an amateur filmmaker, editor, and voice actor simultaneously

View Case Study

Design | Research | Prototyping | Film | Editing

2020

Malaria Global Field Study

3 day ethnographic sprint in Cambodia to save the world from malaria with plastic sheets, sharpies, and SEES candy

Design | Research | Prototyping

Urinary Tract Infection Test Kit

Packaging design, value marketing, B2C challenges, in-person interviews.

My first project into the world of rapid diagnostic tests.

Design | Research | Prototyping

Passion for the end-to-end process

inside

and

out

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Increased user empathy with study kick offs, UX Book clubs, and product intro workshops

UX Operations

High quality, easily consumable reports to stakeholders

Competitive
Analysis

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Efficient in data capture and centralized documentation while avoiding double work

Sustainable Research

Connecting Fortune 500 companies and early-stage startups
with action-oriented insights

MK

MK