MK

I'm Michelle Kim (MK).

2021 HIGHLIGHTS

Managed and ran 15 remote usability studies with over 450 participants in a team of 2 UX researchers.

Launched Becton Dickinson's COVID-19 Antigen Test kit to market for millions of users.

Launched Scanwell Health's Antibody Test Kit in 2 months with over 200,000 kits shipped as the sole designer and researcher.

See article

Featured projects

Over the last 6 years, I've helped teams incorporate lean UX strategies into product development processes and internal organizational systems by connecting user insights into business objectives.

Senior UX Researcher
in Los Angeles.

2022

COVID-19 Antigen Test Kit

11 usability studies

300 users interviewed

1 year

$70 Billion company stakeholder

View Case Study

Research | Research Operations

2021

COVID-19 Antibody Test Kit

2 months solo design research adventure & the consequences of being an amateur filmmaker, editor, and voice actor simultaneously

View Case Study

Design | Research | Prototyping | Film | Editing

2020

Malaria Global Field Study

3 day ethnographic sprint in Cambodia to save the world from malaria with plastic sheets, sharpies, and SEES candy

Design | Research | Prototyping

Urinary Tract Infection Test Kit

Packaging design, value marketing, B2C challenges, in-person interviews.

My first project into the world of rapid diagnostic tests.

Design | Research | Prototyping

Passion for the end-to-end process

inside

and

out

Screen Shot 2022-01-19 at 8_edited_edited.jpg

Increased user empathy with study kick offs, UX Book clubs, and product intro workshops

UX Operations

High quality, easily consumable reports to stakeholders

Competitive
Analysis

View Reports

Screen Shot 2022-01-19 at 8_edited_edited.png

Efficient in data capture and centralized documentation while avoiding double work

Sustainable Research

Connecting Fortune 500 companies and early-stage startups
with action-oriented insights

MK

MK